Skills and qualities

• understand how identities are constructed and contested through engagements with culture
• evaluate their own work in a reflexive manner with reference to academic and/or professional issues, debates and conventions
• understand communication systems, modes of representations and systems of meaning in the ordering of societies
• be aware of the economic forces which frame the media, cultural and creative industries, and the role of such industries in contemporary political and cultural life
• understand the role of cultural practices and cultural institutions in society
• understand how people engage with cultural texts and practices
• initiate, develop and realise distinctive and creative work in writing or aural, visual, audio-visual, sound or other electronic media
• work flexibly, creatively and independently with self-discipline, self-direction and reflexivity
• use ideas and information to argue cogently in written, oral or in other forms
• retrieve and generate information and evaluate sources in carrying out research
• organise and manage supervised, self-directed projects
• communicate effectively in interpersonal settings, in writing and in a variety of media
• work productively in a group or team, showing abilities to listen, contribute and lead
• deliver work to a given brief and deadline, referencing sources and ideas and using a problem solving approach
• apply entrepreneurial skills with audiences, clients, consumers, markets and sources
• use IT skills including web-based technology or multimedia and develop specific proficiencies in media technologies.